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Category: Customer Experience

Are consumers shopping in the metaverse?
Customer Experience

Are consumers shopping in the metaverse?

Posted on November 1, 2023November 1, 2023 by Soon Chen Kang

A recent consumer metaverse survey indicated a strong desire for shopping in metaverse-style experiences, despite limited purchasing opportunities. As virtual-world purchases are still most common…

Grocery TV brings digital-out-of-home functionality to retailers
Customer Experience

Grocery TV brings digital-out-of-home functionality to retailers

Posted on October 5, 2023October 5, 2023 by Zach Ciampa

Grocery stores have long been the main battleground for consumer goods vendors as they vie for consumer attention via promotions, packaging and coupons. Startup Grocery…

Totango Customer Success platform aims to reduce implementation risks with composable elements
Customer Experience

Totango Customer Success platform aims to reduce implementation risks with composable elements

Posted on September 19, 2023September 19, 2023 by Bruce Daley

Enterprise software implementation often involves a significant gap between the initial demo and achieving tangible value. Totango aims to bridge this gap with its modular…

Top technology themes driving the experience economy
Customer Experience

Top technology themes driving the experience economy

Posted on September 6, 2023September 6, 2023 by Soon Chen Kang

Technology is the enabler of the experience economy, underpinning the entire value chain, from experience-centric innovations to data-driven operational systems in its delivery. Harnessing the…

Adweek pulls back curtain on the future of digital brand marketing
Customer Experience

Adweek pulls back curtain on the future of digital brand marketing

Posted on August 14, 2023August 14, 2023 by Zach Ciampa

Adweek recently held its annual Social Media Week at the TWA Hotel in New York City, dedicated to celebrating innovation and understanding the ever-changing dynamics…

Make way for the middle office
Customer Experience

Make way for the middle office

Posted on July 11, 2023July 11, 2023 by Soon Chen Kang

An unintended consequence of digital transformation has led to the “middle office.” The middle-office sector is a proliferation of roles with cross-organizational boundaries that do…

Consolidation across business application categories will shape second era of SaaS, Part 1
Customer Experience

Consolidation across business application categories will shape second era of SaaS, Part 1

Posted on May 31, 2023 by Chris Marsh

There is little denying that the center of gravity in business software tools has been moving from niche point offerings to more converged business application…

Enterprise software landscape sees heightened convergence
Customer Experience

Enterprise software landscape sees heightened convergence

Posted on April 26, 2023April 26, 2023 by Soon Chen Kang

Consolidation in the business software space is ushering in the second era for Software as a service (SaaS) as niche offerings evolve to more converged…

Digital-first experiences drive CX technology adoption
Customer Experience

Digital-first experiences drive CX technology adoption

Posted on February 14, 2023 by Soon Chen Kang

The customer — or rather customer experience — is king, as businesses recognize that investments in experience technologies are critical, despite constrained budgets. When it…

Customer experience: The true victim of fraud
Customer Experience

Customer experience: The true victim of fraud

Posted on October 20, 2022October 20, 2022 by Jordan McKee

Online fraud poses a large and diversifying problem. Nearly two-thirds (63%) of respondents to a 451 Alliance survey report a year-over-year increase in the volume…

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