The new Retirement & Lifestyle Trends survey series focuses on the experiences of retired and near-retired respondents from our Leading Indicator sample to better understand…
United States sports fans make up an estimated 80% of the country’s population, according to our Connected Customer, Fintech & Holiday Experience 2023 survey. It…
The rise of the creator economy has indelibly transformed marketing. Brands are tapping into influencer marketing platforms (IMPs) to discover and collaborate with influencers. M&A…
The shift toward total experience (TX) will be enabled by connecting the dots between data-driven experiences for customers, employees and products. This will impact vendor…
Inflation bites. The stakes in the streaming wars get higher with falling subscriber numbers. While pricing matters in user retention, consumers will continue to share…
A recent consumer metaverse survey indicated a strong desire for shopping in metaverse-style experiences, despite limited purchasing opportunities. As virtual-world purchases are still most common…
Grocery stores have long been the main battleground for consumer goods vendors as they vie for consumer attention via promotions, packaging and coupons. Startup Grocery…
Enterprise software implementation often involves a significant gap between the initial demo and achieving tangible value. Totango aims to bridge this gap with its modular…
Technology is the enabler of the experience economy, underpinning the entire value chain, from experience-centric innovations to data-driven operational systems in its delivery. Harnessing the…
Adweek recently held its annual Social Media Week at the TWA Hotel in New York City, dedicated to celebrating innovation and understanding the ever-changing dynamics…