The rise of the creator economy has indelibly transformed marketing. Brands are tapping into influencer marketing platforms (IMPs) to discover and collaborate with influencers. M&A…
Artificial intelligence is one of the top three areas of positive US enterprise spending intent, according to an analysis of S&P Global’s US Technology Demand…
In 2024, a key focus for organizations increasing spending will be on generative AI as they look to achieve greater productivity and further customer experience…
Like their private-sector industry peers, governments and other public-sector organizations are interested in the benefits associated with the latest generative AI (GenAI) tools. US government…
The shift toward total experience (TX) will be enabled by connecting the dots between data-driven experiences for customers, employees and products. This will impact vendor…
Inflation bites. The stakes in the streaming wars get higher with falling subscriber numbers. While pricing matters in user retention, consumers will continue to share…
A recent consumer metaverse survey indicated a strong desire for shopping in metaverse-style experiences, despite limited purchasing opportunities. As virtual-world purchases are still most common…
