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Author: Sheryl Kingstone

Sheryl Kingstone leads coverage for Customer Experience & Commerce for 451 Research, a part of S&P Global Market Intelligence, focusing on the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company's coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service. Sheryl joined 451 Research with the company's acquisition of Yankee Group in 2013. Before joining 451 Research, she consulted with a number of enterprise software companies in the areas of B2B e-commerce, CRM, e-services and internet infrastructure on company and product positioning, acquisitions and IPO strategies for Blanc & Otus. Prior to this, she worked at DataMirror and Praxis International, launching new products in the enterprise data replication, transformation and database software market. As a recognized thought leader with over 25 years of experience in the customer experience technologies, Kingstone was awarded the CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame. She is also an advisor to a variety of organizations and a judge for many annual awards. She has extensive speaking experience at conferences and seminars, is quoted in many business and industry journals and provides notable consulting experience with Fortune 1000 companies. Kingstone holds a Bachelor of Science degree from the University of Massachusetts and a Master of Business Administration degree from Simmons College.
Top five themes from the National Retail Federation’s expo, from AI to shoppable media
Customer Experience

Top five themes from the National Retail Federation’s expo, from AI to shoppable media

Posted on April 9, 2024April 9, 2024 by Sheryl Kingstone

“Retail’s Big Show,” put on by the National Retail Federation (NRF), was held in January in New York, drawing over 35,000 attendees and at least…

Data-driven experiences help bridge employee and customer experience, enable ‘total experience’
Customer Experience

Data-driven experiences help bridge employee and customer experience, enable ‘total experience’

Posted on November 30, 2023November 30, 2023 by Sheryl Kingstone

The shift toward total experience (TX) will be enabled by connecting the dots between data-driven experiences for customers, employees and products. This will impact vendor…

Understanding Current & Future Deployments of Customer Experience Vendors
Customer Experience

Understanding Current & Future Deployments of Customer Experience Vendors

Posted on April 2, 2021March 21, 2022 by Sheryl Kingstone

The coronavirus pandemic is changing the face of customer experiences (CXs). The digital maturity of an organization – whether it is digitally driven or digitally…

Consumer Appetite for Curated Experiences is Growing
Customer Experience

Consumer Appetite for Curated Experiences is Growing

Posted on November 4, 2020March 21, 2022 by Sheryl Kingstone

For years, brands and businesses have sought to deliver the coveted ‘contextual’ experience to drive engagement and loyalty. Employing various technologies and strategies, many seek…

Give the People What They Want: Insights on the Holiday Shopping Experience
eCommerce

Give the People What They Want: Insights on the Holiday Shopping Experience

Posted on December 7, 2018December 11, 2018 by Sheryl Kingstone

The holiday shopping season is well underway, and it’s clear that consumers are more willing to shop online. In a recent 451 Alliance survey, 42%…

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