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Author: Soon Chen Kang

Soon Chen Kang is a member of the Datacenter Services & Infrastructure analyst team at 451 Research, as part of S&P Global Market Intelligence. Based in Hong Kong, she covers multi-tenant datacenter servicers providers in the Asia-Pacific region.
The business case for generative AI
AI

The business case for generative AI

Posted on May 9, 2024May 9, 2024 by Soon Chen Kang

The rapid early growth of foundational model companies such as OpenAI is promising, prompting a frenzy of dealmaking in this field. What is less compelling…

The role of Generative AI in HR
AI

The role of Generative AI in HR

Posted on January 18, 2024January 18, 2024 by Soon Chen Kang

Generative artificial intelligence (GenAI) holds immense potential in human resources (HR), enabling automation, streamlining tasks and driving strategic focus. However, successful deployment hinges on addressing…

Influencer marketing platforms are key to creator economy
Customer Experience

Influencer marketing platforms are key to creator economy

Posted on January 17, 2024January 17, 2024 by Soon Chen Kang

The rise of the creator economy has indelibly transformed marketing. Brands are tapping into influencer marketing platforms (IMPs) to discover and collaborate with influencers. M&A…

Stream it or skip it: Which costs more?
Customer Experience

Stream it or skip it: Which costs more?

Posted on November 2, 2023November 1, 2023 by Soon Chen Kang

Inflation bites. The stakes in the streaming wars get higher with falling subscriber numbers. While pricing matters in user retention, consumers will continue to share…

Are consumers shopping in the metaverse?
Customer Experience

Are consumers shopping in the metaverse?

Posted on November 1, 2023November 1, 2023 by Soon Chen Kang

A recent consumer metaverse survey indicated a strong desire for shopping in metaverse-style experiences, despite limited purchasing opportunities. As virtual-world purchases are still most common…

The intersection between AI and security
AI

The intersection between AI and security

Posted on September 20, 2023September 20, 2023 by Soon Chen Kang

Security is a crucial aspect of the artificial intelligence (AI) trend, both as an opportunity and a concern. AI-powered cybersecurity products are becoming more common,…

Top technology themes driving the experience economy
Customer Experience

Top technology themes driving the experience economy

Posted on September 6, 2023September 6, 2023 by Soon Chen Kang

Technology is the enabler of the experience economy, underpinning the entire value chain, from experience-centric innovations to data-driven operational systems in its delivery. Harnessing the…

Integrating generative AI into your organization
AI

Integrating generative AI into your organization

Posted on August 10, 2023August 10, 2023 by Soon Chen Kang

Large language model-driven applications have been widely implemented in many organizations — some at least four years before generative pre-trained transformer (GPT) models were unveiled.…

Make way for the middle office
Customer Experience

Make way for the middle office

Posted on July 11, 2023July 11, 2023 by Soon Chen Kang

An unintended consequence of digital transformation has led to the “middle office.” The middle-office sector is a proliferation of roles with cross-organizational boundaries that do…

The NewSpace Economy Takes Flight, Part 2
Datacenter

The NewSpace Economy Takes Flight, Part 2

Posted on June 22, 2023June 21, 2023 by Soon Chen Kang

Back in 2021, $17 billion was invested into the NewSpace economy, led by a number of special-purpose acquisition companies (SPACs) such as Momentus and Astra.…

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