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Author: Zach Ciampa

Associate Research Analyst, Customer Experience & Commerce, 451 Research, a part of S&P Global Market Intelligence
Crafting a balanced media mix for digital success

Crafting a balanced media mix for digital success

Posted on January 14, 2025January 17, 2025 by Zach Ciampa

Source: Sanket MirageC/Moment via Getty images. In today’s digital landscape, organizations are constantly striving to build a robust content supply while balancing their media mix…

The new frontier for the creator economy

The new frontier for the creator economy

Posted on November 6, 2024 by Zach Ciampa

Source: Collabstr/Canon, EOS 6D Mark II via Unsplash. As the digital landscape continues to evolve, the creator economy is becoming a pivotal area of interest,…

How generative AI could change the digital experience game for sports fans
AI

How generative AI could change the digital experience game for sports fans

Posted on February 21, 2024 by Zach Ciampa

United States sports fans make up an estimated 80% of the country’s population, according to our Connected Customer, Fintech & Holiday Experience 2023 survey. It…

Consumers prioritize personalized, seamless experiences when it comes to financial services
Fintech

Consumers prioritize personalized, seamless experiences when it comes to financial services

Posted on November 7, 2023November 7, 2023 by Zach Ciampa

Our Connected Customer, Quantifying the Customer Experience study is an annual survey conducted to assess consumer shopping, payment and banking preferences when interacting with brands…

Grocery TV brings digital-out-of-home functionality to retailers
Customer Experience

Grocery TV brings digital-out-of-home functionality to retailers

Posted on October 5, 2023October 5, 2023 by Zach Ciampa

Grocery stores have long been the main battleground for consumer goods vendors as they vie for consumer attention via promotions, packaging and coupons. Startup Grocery…

Adweek pulls back curtain on the future of digital brand marketing
Customer Experience

Adweek pulls back curtain on the future of digital brand marketing

Posted on August 14, 2023August 14, 2023 by Zach Ciampa

Adweek recently held its annual Social Media Week at the TWA Hotel in New York City, dedicated to celebrating innovation and understanding the ever-changing dynamics…

Uber ends support for rewards program in favor of prioritizing subscription service
Consumer Technology

Uber ends support for rewards program in favor of prioritizing subscription service

Posted on October 3, 2022September 28, 2022 by Zach Ciampa

Mobility technology giant Uber Technologies Inc. recently announced via email that it would be pulling support for its Uber Rewards program at the end of…

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